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Competitive Analysis and Strategy
November 7 @ 11:00 am - 2:00 pm UTC+5.5Rs499
The success of every startup hinges on solving a problem effectively. In that pursuit, understanding the competitive landscape and being able to differentiate yourself is very critical to your success. In this workshop, we will be looking at all the things that you need to keep in mind when analysing our competitors and the way in which their offerings compete with ours.
Competitors are of various kinds; we will look at the different types of competitors that a business has to contend with. Over the course of this workshop we will be covering the following:
How you differentiate and position yourself vis a vis your competition
Undertaking value innovation
Customer segments and archetypes
Elements of a start-up marketing strategy
Creating sustainable competitive advantages
Competitive analysis is not only about being able to understand the offerings of your competitors but also about how to effectively compete (outdo them in terms of marketing and sales) with them and grow your business from thereon.
We will be covering this aspect most importantly during the workshop. This is a workshop that would be very useful for those who are getting started.
Register now at startupsquares.com/workshop